4.4 out of 5 (1300 reviews)

Wilhelmina | Floral-Cuff Midi Dress

$349.95 $79.95 (77% off)

Free Shipping with Australia Post

30-Day Money-Back Guarantee

80.000+ Satisfied Customers

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Limited stock – only 8 left!

MOVING SALE

Due to our upcoming move, stock is very limited. If you can still click "Add to Cart", there is stock available.

Extra Bundle Discounts

Buy 2 items → 15% OFF

Buy 3 items → 20% OFF

Buy 4+ items → 25% OFF

Quiet Elegance, Beautifully Made for Everyday Grace

Some pieces simply make you feel put together the moment you slip them on. This midi dress brings soft movement, gentle structure, and a touch of romance through its sculpted floral cuffs. It is the kind of dress that carries you from morning to evening with quiet confidence.

Why You'll Love It

✓ Effortless Elegance — The relaxed midi silhouette drapes gracefully and flatters your figure without ever feeling tight or fussy.

✓ All-Day Comfort — Roomy sleeves and an easy fit let you move freely, so you feel at ease from morning until night.

✓ Refined Detailing — Delicate button placket and hand-shaped floral cuffs add a soft, feminine touch that feels thoughtfully designed.

✓ Timeless Style — A classic shape you can wear year after year, always looking polished and never out of place.

✓ Versatile Wear — Dress it up with heels for special occasions or keep it simple for everyday moments with equal ease.

This is the kind of dress you reach for again and again — comfortable, elegant, and quietly confident. It fits beautifully into a wardrobe built on quality and timeless taste. Add it to your collection and enjoy a piece that always feels right.

Free exchanges

Wrong colour or size?

You can easily exchange your item for free.

Easy returns within 30 days

Not completely satisfied?

You can return your item within 60 days of receiving it.

We're happy to help make your return easy and hassle-free.

Free exchanges More than 21,452 happy customers Free insured shipping Free exchanges More than 21,452 happy customers Free insured shipping Free exchanges More than 21,452 happy customers Free insured shipping Free exchanges More than 21,452 happy customers Free insured shipping Free exchanges More than 21,452 happy customers Free insured shipping Free exchanges More than 21,452 happy customers Free insured shipping Free exchanges More than 21,452 happy customers Free insured shipping Free exchanges More than 21,452 happy customers Free insured shipping Free exchanges More than 21,452 happy customers Free insured shipping Free exchanges More than 21,452 happy customers Free insured shipping

What our customers say

Ordered on a Tuesday, had it by Friday. Wasn't expecting that speed for an Australian boutique. The dress itself is gorgeous — better in person than in the photos.

Olivia Melbourne · Verified purchase

I've bought from a lot of boutiques online and this is by far the best experience. The dress fits like it was tailored for me, and the fabric feels so much more expensive than the price suggests.

Emma Sydney · Verified purchase

So tired of guessing sizes online and being disappointed. This one fit exactly as described. No returns needed, no stress. Will be ordering more colors.

Charlotte Brisbane · Verified purchase

Wore this to a wedding and got stopped three times asking where it was from. The stitching, the fabric, the fit — everything screams quality. Worth every cent.

Mia Perth · Verified purchase

Not just the dress but the whole unboxing felt premium. You can tell this brand actually cares about the customer experience from start to finish.

Grace Adelaide · Verified purchase

This is my third order and every single piece has been perfect. Consistent quality, consistent fit. I've stopped shopping anywhere else for dresses.

Isabella Canberra · Verified purchase

Had to change my shipping address last minute and they sorted it within the hour. Rare to see this level of care from an online store these days.

Chloe Gold Coast · Verified purchase

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Some dreams start with a crazy idea. ✨

When we started, we had one dream — to create a place where every woman could feel confident and at home in what she wears.

Thanks to you, that dream has grown bigger than we ever imagined. 🤍

We're expanding worldwide! 🌍

To celebrate this new chapter, we're offering up to 70% off for a limited time.

FAQ

Do you offer free shipping?

Yes, we offer free shipping on all orders.
No hidden fees or surprises at checkout.

You'll see a full breakdown of all costs
before you complete your order.

How do I choose the right size?

Use our size guide to find your perfect fit.
We recommend comparing it to a similar item you already own.

Stuck between two sizes?
Go with the larger size for maximum comfort.

Still not sure? We're happy to help you find the right size!

How long does delivery take?

Orders are usually processed and shipped within 3 business days.

How can I track my order?

Once your order is confirmed, you'll receive an email with your order number.

To track your order:
- Visit our tracking page
- Enter your order number or email address

What are the return conditions?

Returns are accepted within 60 days of receiving your order.

- Returns are free on all orders
- Refunds are issued to your original payment method